FOR IMMEDIATE RELEASE
Boca Raton, Florida, United States of America – October 18, 2010 — FOR IMMEDIATE RELEASE: Boca Raton, FL – October 18, 2010 – From among thousands of contestants, LouseCalls’ Amy Graff has been selected as one of StartupNation.com’s 2010 Leading Moms in Business (www.startupnation.com/leading-moms-in-business).

Over 709,000 votes were cast in support of the 2010 contestants, reflecting immense interest and supportiveness for moms building businesses at the same time they tend to their families.

“There’s been a sea change among moms as they’ve come to realize that adding entrepreneurship to their lives brings exhilaration and immense gratification, not to mention supplemental—sometimes primary—income to their families in these dicey economic times,” says Rich Sloan, chief startupologist and co-founder of StartupNation.

“I am extremely proud and honored to be selected as one of Startup Nations Leading Moms in Business,” states Amy Graff, owner and head nit-picker at LouseCalls, Inc., a head lice removal and treatment company located across Florida. “The amazing women on this list truly demonstrate what great ideas, combined with a little passion and perseverance, can achieve.”

The 2010 Leading Moms in Business ranking, conducted in collaboration with Ladies Who Launch (www.ladieswholaunch.com) and The National Association for Moms in Business (www.mibn.org), highlights some of the dominant trends, motivations and attributes among moms in business. They include:

• A great eye for providing attractive discounts, coupons, savings and value, all especially important to consumer moms of the recession era.
• A likelihood to come up with innovative products and solutions to address the challenging maze of motherhood. It’s an environment that demands resourcefulness.
• Conscience-driven business, where “doing well” is just fine, but the real rush comes from doing good.
• The attraction of being your own boss looms large for moms wanting to take control they just can’t find in a day job.
• Sustainable solutions and responsible business practices are increasingly paramount.
• Making the most of social media for business benefit is seemingly a birthright for the socially adept moms.

The full results of the 2010 Leading Moms in Business ranking are available on StartupNation’s website at http://www.startupnation.com/leading-moms-in-business.

About LouseCalls:

LouseCalls is a head lice removal and treatment service who’s mission is to help families and schools get their life back to normal in a friendly, confidential and educational manner. LouseCalls is proud to have helped thousands of families in Florida take back control of their lives from head lice since 2005.

Additional information is available at http://lousecalls.com.

LouseCalls, Inc.
10909 Handel Place
Boca Raton, FL 33498
Telephone: 561-376-1066 or 407-412-9666
Amy@Lousecalls.com
http://www.lousecalls.com

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